World · Ffion
Co-founder · Creative director
Ffion
Appleton.
One of the most renowned designers in sport, with 25 years at Nike, adidas and Puma. She designed iconic kits for Brazil, Barcelona and Real Madrid, and the kit Usain Bolt wore to win gold at London 2012.
Every KAECE garment is made under her creative direction.
- 25
- Years designing for sport
- 3
- Nike · adidas · Puma
- 2012
- Usain Bolt's gold, London
The work
20 credits
Nike01adidas02Puma03Castore04Brazil05Spain06Argentina07Netherlands08Jamaica09Barcelona10Real Madrid11Arsenal12Manchester United13Juventus14Roma15The All Blacks16Total 9017Off-White18Ivy Park19OVO20
Point to a credit
Moments
- 2002 Arsenal The 2002 Arsenal kit.
- 2006 Barcelona The 2006 Barcelona kit.
- 2012 London The kit Usain Bolt wore to win gold at London 2012.
- Paris Off-White An athleisure collection designed with Virgil Abloh, shown on the Paris catwalk.
- Now KAECE Co-founder and creative director.
The film
Design is Play.
The design DNA
Nothing decorative.
Beauty is a consequence of the engineering.
- LookRefined, no distraction
- ColourOff-black · off-grey · off-white
- The markOne, off-centre, at the lowest visible point
- NeckHigh
- SeamsBonded
- LabelLabelless
- CutAthletic