Established in Kensington & Chelsea [K&C], KAECE crafts technical athletic garments engineered for performance and designed with a refined, elevated aesthetic. KAECE is the expression of a new athletic culture defined by 'Technical Artistry' - where athletes are artists, beauty lives in discipline, and excellence is a lifestyle.

Our garments are crafted in a world-class state-of-the-art facility in Portugal using luxury technical fabrics curated from finest mills in Italy, shaped through a refined visual language and tailored for unrestricted movement. Each piece is built with precision engineering and elevated design, reflecting the duality of science and art – clarity in construction, fluidity in motion, and elegance in form. KAECE is created for those who pursue excellence with intention, who believe that discipline is beautiful, and who choose the elevated path in everything they do.

KAECE is built by a focused team driven by discipline, design, and performance.

KARAN DAVATWAL, FOUNDER & CEO
KAECE is founded by Karan, whose lifelong vision has been to build the world’s leading sports brand. With a high-level background in football, combat, tennis and other sports, Karan’s philosophy of a disciplined mindset, athletic performance, and refined technical eye - merging artistic design, and scientific engineering - form the foundation of KAECE and the essence of its Technical Artistry.

FFION APPLETON, CO-FOUNDER & CREATIVE DIRECTOR
Ffion is one of the most iconic sportswear designers of all time. Ffion’s portfolio spans global brands, such as: Nike (including the innovation of T90), Adidas, Castore, OVO, and Off---White. Her designs include world-renowned kits for FC Barcelona, Real Madrid, Arsenal, Manchester Utd, Juventus, Brazil, and the Jamaican Olympics Team, to name just a few. Ffion's vision is the creative heart of KAECE.

LEE MCLAUGHLIN, CHIEF SPORTS OFFICER
Lee is an elite athlete that embodies the physical and mental standards KAECE represents. A sprinter, marathon runner, boxer, jiu-jitsu athlete, and model, Lee reflects the discipline, character, and excellence that define the KAECE athlete.

ANDY ROBERTS, CHIEF BRAND OFFICER
Andy brings a unique blend of artistic instinct and technical mastery. Andy shapes KAECE’s visual identity, refining its aesthetic language and elevating the brand into modern technical culture. Andy brings KAECE to life.

KAECE’s mission is to redefine modern athletic wear by creating a culture rooted in discipline, expression, and technical excellence. We aim to build a global ecosystem that supports the athlete across every dimension - training, performance, recovery, mindset, and lifestyle.

We are not simply creating garments, we are building a platform where athletes are seen as artists, where performance becomes a lifestyle, and where technical design carries genuine purpose.

The future of KAECE is to establish the brand as the world’s leading technical athletic brand - defined not only by what we create, but by the mindset we inspire.